«Portimão needs new ideas in commerce, and has to gain from a project like mine». But the young entrepreneur doesn't let down her arms and that's why she says that projects like hers, innovative and dynamic, are what the city needs. Your business has two types of customers – «the one who goes to the collaborative store because he wants to have a micro-shop there and the one who goes there because he wants to buy our employees' items».Īna Rosa and her husband have been living in Portimão for five years and that is why they are well acquainted with the catatonic state of the sector in the city. Not even in Finance, at first, they understood very well where the new company could fit in… «This is a business made up of other businesses, so it was not easy to explain».Īnd Ana Rosa had to go "twelve times to the Town Hall just to take care of the plaque" identifying the store and the "bidet that is a flower box" that she wanted to put up at the door. One of the challenges was to understand how IVA worked since yours is not a normal business. Throughout the process of setting up her business, Ana Rosa, who already had «commercial experience», ended up having more difficulties with «the real part of the bureaucracy» and confesses: «I felt a little lost!» It is a concept that has already been tried out in Portugal and especially abroad». That's where the idea of the Love in Boxes project comes up, now implemented.Īna Rosa stresses that this is «a concept that I didn't invent.
THE LUNCHBOX 2013 PROFESSIONAL
The other guest was Davide Alpestana, responsible for the Lieutenant's Palace, in Faro, a different project, from another dimension, but, deep down, with many points of contact with this young entrepreneur.Īn EVT teacher in Basic Education who has always walked elsewhereĭespite having a degree in Basic Education, EVT variant, Ana Lúcia Rosa began her professional career outside her training area, choosing to work in retail and large distribution in the Coimbra area.īorn in Évora, he headed to Portimão for personal reasons, where he began by teaching and later faced difficulties in finding a job. But last March, Ana Rosa finally decided to move forward.Īna Lúcia Rosa and her company Love in Boxes were invited to the Beta Talk in July, which took place, as always, in the Café Concerto do Tempo space, at the Teatro Municipal de Portimão. During this training, there was “a reassessment of the idea” and a “change of strategy”. The prize, however, was not monetary “it would have been very useful”, says the businesswoman), but consisted of training. The project love in boxes – Collaborative Store participated, in 2012, in the APME–AlgarVivo business ideas contest, aimed at women entrepreneurs, and Ana Rosa was one of the winners. One of the main advantages is that it allows you to share space and reduce expenses for your “employees” and thus promote true economies of scale. This new way of selling is called “collaborative commerce”. Who deals with the contact with the customer, the sale itself and the packages, for example, is Ana Rosa. Basically, it is as if the Love in Boxes space were a micro shopping center and each shelf a micro-store. Instead of receiving these products and selling them on consignment, Ana Rosa's company leases small spaces in her store, box-shaped shelves (hence the company name), which serve as a showcase for artisans to place their products there. Love in Boxes provides other people, artisans of various crafts more or less urban, spaces for them to exhibit and sell their pieces. And what is that? it is about the love in boxes, located at Rua Bastos, Loja 12, next to the Pipo restaurant and a stone's throw from the Portimão Town Hall. When Ana Lúcia Rosa decided to create her company, she faced two difficulties: first, to make the future landlord understand what the store was for then make Finance understand the innovative nature of their business.Īnd what is this business anyway? A collaborative store.
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